Atlanta Run Club

Atlanta Run Club is the largest nonprofit running organization in Atlanta, built around community, movement, and shared experience. Since 2018, they have partnered with brands such as Nike, Propel, Lululemon, and Hyperice, continuing to expand their reach and cultural presence. I led the design of the primary logo and visual identity, creating a flexible system that could scale across physical and digital touchpoints. From apparel to social and promotional materials, I translated the energy and community driven nature of the club into a cohesive and scalable brand language.