Hi, I'm Serena Haahs

I’m an LA-based product and brand designer currently leading design at a tech startup, building end-to-end experiences across B2B and consumer products. Over the past five years, I’ve focused on crafting intuitive, scalable systems, from 0→1 launches to evolving live products, with an emphasis on clarity, speed, and thoughtful execution.

My work sits at the intersection of product and brand. I care just as much about how things function as how they feel, and I enjoy turning complex ideas into simple, cohesive experiences people remember.

Outside of work, you’ll often find me behind a mic or DJing for friends. Curating music has become a parallel practice to my design work, a reminder that great experiences are shaped through rhythm, intention, and how things come together. Whether visual or auditory, I’m driven to create experiences that feel considered, cohesive, and lasting.